frog design(s) -- ethic(s)
_ .. / design(s) / change(s) / future(s) / game(s) / machine(s) / _ / .
as we have seen during the dot.com boom and bust of the 1990s, and the economic crash of 2008, speculation and paper wealth can lure plenty of smart people away from their better judgement -- and int a morass of compromised ethics.
adopting a creative strategy boils down to a fundamental and momentous shift in how we think about business.
