ideo design(s) -- story / life-size pong (350 people)

_ .. / design(s) / change(s) / experience(s) / _ / .

twinkle(s) / difference(s)


... as the prototype unfolded, we learned that a story needs to be repeated many times before people understand howit applies to them and many more times again before they change their behavior.



change by design

/ play / tribe(s) / network(s) / identity / flow(s) / chart(s) / cycle(s)