ideo design(s) -- from black art to systematic procedure

_ .. / design(s) / change(s) / experience(s) / _ / .

twinkle(s) / difference(s)

... the trick is to do this without sucking the life out of the creative process -- to balance management's legitimate requirement for stability, efficiency and predictability with the design thinker's need for spontaneity, serendipity, and experimentation.

change by design

/ play / tribe(s) / network(s) / identity / flow(s) / chart(s) / cycle(s)