rational(s) -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s)

* _ .. -- @ media / idea(s) / change(s) / theme(s) ? [:/] _

metaphor(s)

metaphors may therefore be used to explore culture: the most fundamental values in a culture will be coherent with the metaphorical structure of the most fundamental concepts in our culture ... Lakoff and Johnson (1980) (p. 108)

fighter(s) & thinker(s)

* - play / social(s) / machine(s) / method(s) / cycle(s) # ! @ Æ