rework(s) -- detail(s) / ignore the details early on
... / # / creative(s) / work(s) / require(s) / digital(s) / attitude(s) / _ / .
... you often can't recognize the details that matter most until after you start building. That's when you see what needs more attention. You feel what's missing.
and that is when you have to pay attention, not sooner.
