
ethic(s) -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s) 
*
_
..
--
@
media
/ idea(s)
/ change(s)
/ theme(s)
?
[
:
/
]
_
... while the brain mechanisms of fear and love
are quite different, the conceptual framework
connecting both to ethical behavior(s)
is the same, providing for an efficiency that, from
a scientific point of view
is most pleasing ...
moral(s)
/ theme(s)
/ answer(s)
/ ritual(s)
/ manifesto(s)