
ethic(s) -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s) 
*
_
..
--
@
media
/ idea(s)
/ change(s)
/ theme(s)
?
[
:
/
]
_
professionalism(s):
... is there some place we can turn for models of work life
in which goal(s) other than profit motivate and organize
the activities of participants?
moral(s)
/ theme(s)
/ answer(s)
/ ritual(s)
/ manifesto(s)