
ethic(s) -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s) 
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..
--
@
media
/ idea(s)
/ change(s)
/ theme(s)
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it is the ethic of science to separate
matters of morality from
matters of fact
and to concern itself only with the latter
moral(s)
/ theme(s)
/ answer(s)
/ ritual(s)
/ manifesto(s)