ideo design(s) -- hot group(s) / cult(s) / design thinking
_ .. / design(s) / change(s) / experience(s) / _ / .
... others, less in awe of the cult of the designer, may confuse the mastery of the tools -- including the qualitative tools of brainstorming, visual thinking & storytelling -- with the ability to reach a design solution.
... design thinking is neither an art nor a science. it is the capacity, ultimately, for integrative thinking.
