ideo design(s) -- process / design thinking is more than design
_ .. / design(s) / change(s) / experience(s) / _ / .
... the reason for the iterative, non-linear nature of the journey is not that design thinkers are disorganized or undisciplined but that design thinking is fundamentally an exploratory process
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brain(s)
engine(s)
script(s)
create(s)
narrative(s)
impact(s)
closure(s)
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change by design / affordance(s)
