
line(s) -- question(s) / difference(s) / metaphor(s) / mission(s) 
_
.. /
...
/
/
theme(s)
/ create
/ common(s)
/ art(s)
/ space(s)
/ _
/ .
[] gamification(s) / scenario(s)
/ slogan(s)
/ topical media
/ do(s)
/ observation(s)
/
/ ?