
magic -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s) 
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media
/ idea(s)
/ change(s)
/ theme(s)
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education(s)
question(s)
moral(s)
rethoric(s)
... patent medicine ... -- ...
the earliest and most successful national advertisers ... -- ...
persistence of magical thinking among the (american) population ...
-- ... account of a conversion experience was required to conform
to a precise narrative formula ...








life(s) / closure(s) / reflect(s) / fight(s) / fable(s) of abundance