moral(s) -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s)
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..
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@
media
/ idea(s)
/ change(s)
/ theme(s)
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moral(s) / question(s) / value(s)
... selection by consequence(s) ...
was first recognized in natural selection,
but it also accounts for the shaping and maintenance
of the behavior of the individual, and the evolution of culture(s) ...
(B.F. Skinner)
science, morality and modern life
academic(s) / theme(s) / answer(s) / ethic(s) / dilemma(s)