
norm -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s) 
*
_
..
--
@
media
/ idea(s)
/ change(s)
/ theme(s)
?
[
:
/
]
_
education(s)
question(s)
moral(s)
rethoric(s)
societal option(s) -- generating trust
- moral pressure(s) -- ideas, values, ... education(s)
...
- reputational pressure(s) -- shame, pride, identity
- institutional pressure(s) -- regulations, rules
...
- security systems -- alarms, organizational mechanisms
/ utopia
/ liars and outliers
/ noise
/