
reference(s) -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s) 
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media
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/ utopia
/ design
/ fun
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serious / control / experiment(s)
- Daniel Akst -- Temptation: Finding Self-Control in an Age of Excess
- Edward B. Burger & Michael Starbird -- The 5 Elements of Effective Thinking
- C. Duhigg -- The Power of Habit: Why We Do What We Do, and How to Change
- C. A. Hooker -- Reason, Regulation, and Realism: Toward a Regulatory Systems Theory of Reason & Evolution
- Howard Rachlin -- The Science of Self-Control
context(s) / resource(s) / reference(s) / etcetera / norm(s)