
reference(s) -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s) 
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media
/ scribble
/ utopia
/ design
/ fun
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trust / ritual / digital / serious / culture / experiment(s)
- Daniel Everett -- Language: The Cultural Tool
- Christopher Lasch -- The Culture of Narcissism: American Life in an Age of Diminishing Expectations
- Frank E. Manuel, Fritzie P. Manuel -- Utopian Thought in the Western World
- John Allen Paulos -- Innumeracy: Mathematical Illiteracy and Its Consequences
- Richard Sennett -- The Fall of Public Man
linguistic(s) / resource(s) / reference(s) / etcetera / norm(s)