
reference(s) -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s) 
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media
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/ utopia
/ design
/ fun
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trust / reflect(s) / magic /serious / expert / experiment(s)
- William S. Graebner -- The Engineering of Consent: Democracy and Authority in Twentieth-Century America
- Ellen Herman -- The Romance of American Psychology: Political Culture in the Age of Experts
- Ann Hulbert -- Raising America: Experts, Parents, and a Century of Advice About Children
- David H. Maister, Charles H. Green, Robert M. Galford -- The Trusted Advisor
education(s) / reform(s) / narrative(s) / etcetera / norm(s)