
reference(s) -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s) 
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media
/ scribble
/ utopia
/ design
/ fun
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play / maze / trust / reflect(s) / magic(s) / experiment(s)
- Chris Brogan & Juliet Stanwell Smith -- The Impact Equation
- Edward Frenkel -- Love and Math: The Heart of Hidden Reality
- Jackson Lears -- Fables Of Abundance: A Cultural History Of Advertising In America
- Roland Marchand -- Advertising the American Dream: Making Way for Modernity
life's a game / digital / education(s) / ritual(s) / etcetera / design