
science(s) -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s) 
*
_
..
--
@
media
/ scribble
/ utopia
/ design
/ fun
?
[
:
/
]
_
[
]
identity / creativity
[
]
evolution(s) -- ... moral(s)/nature(s)/logic(s)...?
- variation(s) -- proximity & diversity
- selection(s) -- obstacle(s) & predator(s)
- fitness -- replicator(s), operant(s) & imperative(s)
WTF
/ human
/ happiness
/ technology
/ ritual(s)
/ ethic(s)