
self -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s) 
*
_
..
--
@
media
/ idea(s)
/ change(s)
/ theme(s)
?
[
:
/
]
_
education(s)
question(s)
moral(s)
rethoric(s)
... active courting of risk(s) ... --
... advertising and other
conditioning methods
to ensure that a substantial proportion of
the population engages in (those) risk-taking habit(s) ...


life(s)
/ closure(s)
/ reflect(s)
/ fight(s)
/ modernity & identity
[]