ideo design(s) -- process / design thinking is more than design
... / design(s) / change(s) / experience(s) / _ / .
... the reason for the iterative, non-linear nature of the journey is not that design thinkers are disorganized or undisciplined but that design thinking is fundamentally an exploratory process
. /
change by design / cycle(s)
/ affordance(s)
/ ..
