The creative sector that is driven by ICT and Media Economy growth relies on ideas, skills and quality to excel, on entrepreneurship, on the work force to make it happen and ultimately on society where all these aspects are rooted. We live in an era where the value system of society changes rapidly as a result of the rise of the creating class. The .creating. class forms a new economic sector where relative autonomy, creativity, a networked context, and (large-scale) production of small-scale expressions define its work ethos. At the core of the .creating. class addressed in this SRA is Information&Communication Technology and Media. This definition . similar to the one of CPB . covers 30% of the workforce.