visual design 2010 -- TINAG
challenge(s) / if you want theory, challenge us ...
first lecture: wednesday 3 februari, 11.00-12.45, F647
assignment(s)
- logo -- one for all obligatory -- creative technology / CTSG
- sign -- the listed examples may not be chosen -- sign(s)
- collage/storyboard -- follow Federico's instructions
As in 2010, Federico Campanale will be guest lecturer,
to have a solid link with artistic practice.
Also, we will have Victor Onstein, who is among other things
interested in color.
There will be contributions from
Timen Olthof, who will discuss aesthetics, and likely
talk about Kandinsky's ideas about spirituality in art.
Guest speakers will include someone from mijnnaamishaas.nl
and very likely Roderic Evans-Knaup who will speak
about Alternate Reality Games.
Clearly, this is not a theoretical course,
eventhough topics such as visual semiotic(s)
and interactive visualization are warmheartingly recommended.
So, if you insist, challenge us and we will
see what comes out.
And with Timen on board, you may be surprised.
As last year, presence at the lectures is obligatory.
If you miss any lectures, or for that matter any of the deadlines without
a good reason, you're out.
- see below under target(s) -- or set your own target
- visual activism -- when nobody listens, or reads, and so much annoys you, what is more appropriate ..
- (y)our story -- using (interactive) video, see www.ximpel.org
- anything else?
what shall we do this year?
Thinking about the design course 2010,
I wondered (again) what should be the focus.
With visual activism
as one focus, intervention and subversion
might be another one, understood as making us surprised
by (y)our interpretation of reality, as reflected
in color(s), sound(s), impression(s) and
(aesthetic) interpretation(s).
selected project(s)
visual/sound(s)
Although the course is called
visual design,
I wish to emphasize the overall focus on aesthetics, and
although many students would like to have clear guidelines
in this respect, such guidelines are to my mind
not only impossible, but even not desired, on further reflection,
as I have argued in
media/12.4.
Furthermore, even as an artist you have to learn the craft,
and as such I would like to make a plea for
flexibility and
unity.
In the meantime, you are encouraged to (ab)use this course
for improving your skills with common tools such as photoshop,
keeping in mind though that for interactive applications
realism is not all.
random thought(s)
suggestion(s) -- interactive storytelling
As a possible suggestion
for this assignment the technology to be used
might be the XIMPEL player.
An interesting alternative is, for example, unity!
The topic of the interactive application is totally free,
that is it may be a personal story, a visual love poem,
but also a commercial item selling a product or service
in a multimedia-enhanced way, or an
interactive museum/art application.
For the final assignment you are encouraged to work in groups,
to obtain a result that may qualify for international
competition(s).
portfolio(s)
To avoid any misunderstanding, the construction of a portfolio
is an essential element of visual design.
Your portfolio should reflect your visual identity,
as well as give (sufficiently) clear information about your designs
and the ideas underlying it. Also the study done for the essay must,
one way or another, be incorporated in the portfolio.
You are encouraged to include meaningful decoration(s)
in your portfolio page(s).
One final thing, there is a restriction on
imitation(s).
We can not stop you from being inspired, and copy.
But you can improve on yourself, by digesting the material
and rephrase or paraphrase it in your own words and
images. And, you should know, this transcends the
discussion of
copy right&left!
Not to mention
plagiarism.
Does that
make sense?