a theory of communication

semiotics -- a theory of meaning

signifier -- sign/symbol
signified -- what is referred to

meaning: relation between signifier and signified

style: ???

semiotic modes

... is the move from the verbal to the visual a loss, or a gain?

complexity

... it has to be handled visually, because the verbal is no longer adequate?

multimedia

The multi-modality of written texts has, by and large, been ignored, whether in educational contexts, in linguistic theorizing, or in popular common sense. Today, in the age of multimedia, it can suddenly be perceived again.

quotes

myth of transparency -- visual communication is always coded!
literacy -- standards for semiotic order
semiotic modes -- text, visual, auditive, ...
computer technology -- central to semiotic landscape
semiotic activities -- production, transformation, development

semiotic landscape

The place of visual communication in a given society can only be understood in the context of, on the one hand, the range of forms or modes of public communication available in that society, and, on the other hand, their uses and valuations.

reference(s)


  Reading Images: The Grammar of Visual Design
  Gunther Kress and Theo van Leeuwen
  Routledge 1996

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a theory of communication

semiotics -- a theory of meaning

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reference(s)

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