multimedia @ VU

multimedia @ VU

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On serious (climate) issues: multidisciplinary cooperation between FEW and FALW

ter gelegenheid van de opening van Clima Futura Labs, friday 27 june 2008, 13.00-16.00, C541

keywords:

Clima Futura, climate change, science, multimedia, game development, communication

people:

Pier Vellinga, Frans Berkhout, Irene Kingma, Anton Eliëns, Winoe Bhikharie, Hugo Huurdeman, Marek van de Watering, Marco Boender

introduction:

What started as an incidental cooperation to prepare a submission for the Academische Jaarprijs 2007 has grown into the Clima Futura Laboratories, a multidisciplinary cooperation between FEW and FALW, with contributions from FEWEB and FSW and support from CAMeRA, the Center for Advanced Media Research Amsterdam.

history:

Under inspiring leadership from Pier Vellinga, climate scientists and multimedia experts developed an ambitious concept for a game about climate change, incorporating climate science, economics, game play, media rethorics and interactive video in, indeed, a multidisciplinary fashion.

present:

Although the prize was not won, the concept proved to be viable, and the cooperation between climate scientists and multimedia experts continued, professionally managed by Irene Kingma from the Climate Center, with inspiration and commercial support from Marco Boenders. Some of the media productions will be demonstrated after the official opening by the rector-magnificus Lex Bouter.

education:

The value of the cooperation between FEW and FALW has also become visible in education:
(i) In the multimedia casus a group of students developed a media portal for climate issues, see http://www.climateportal.nl.
(ii) In the first year interactive multimedia project students developed viral clips and interactive videos, using XIMPEL, the interactive multimedia platform of Clima Futura. See http://www.youtube.com/vumedia.
This work was supported by Bureau Marketing & Werving FEW/FALW.

future:

Looking for ways to cooperate between FEW and FALW sometimes proved to be difficult in the past. But I am happy to observe that when science meets media on serious issues such as climate change, fruitful cooperation as in the Clima Futura Labs can be realized, with warm support of both faculties, bringing together science, technology and talent in areas where the two faculties excel.

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