
modern -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s) 
*
_
..
--
@
media
/ idea(s)
/ change(s)
/ theme(s)
?
[
:
/
]
_
education(s)
question(s)
moral(s)
rethoric(s)
... the time is past when advertising tried to
condition the consumer by the repetition of
slogans ...
today, the more subtle forms of publicity
represent a whole attitude
towards life ... -- ... brand(s) ...
life(s)
/ closure(s)
/ reflect(s)
/ fight(s)
/ everyday life
[]