ideo design(s) -- from black art to systematic procedure

... / design(s) / change(s) / experience(s) / _ / .


... the trick is to do this without sucking the life out of the creative process -- to balance management's legitimate requirement for stability, efficiency and predictability with the design thinker's need for spontaneity, serendipity, and experimentation.


change by design / cycle(s)

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