Analytics that leverages the wealth of employee data to make better decisions.
Social Media Analytics
Take the pulse of your audience: from social listening to social intelligence.
Dynamic Pricing
Advanced analytics for pricing: with power like this, comes great opportunity.
Dynamic Ambulance Management
Proactive planning of ambulances: analytics that saves lives.
Predictive Policing
Data-driven policing: understanding crime with analytics.
Planning in Telecommunications
Analytics to anticipate problems, predict performance, and optimize services.
Predictive HR Analytics
Analytics that leverages the wealth of employee data to make better decisions.
Research Goals
The emergence of predictive analytics is arguably the most practical tool and greatest potential for organisational management. It presents a tremendous opportunity to help organisations understand what they do not yet know. By identifying trends and patterns, HR professionals and management teams can make better strategic decisions about the workforce challenges that they may soon face.
In this research project we focus on
Diversity analytics
Employee engagement
Employee performance
Employee turnover
Recruitment and selection analytics
PhD students
Ruben van de Geer
Corne de Ruijt
Social Media Analytics
Take the pulse of your audience: from social listening to social intelligence.
Research Goals
Conversations on the Internet produce massive amounts of unstructured data. By listening to these conversations, one can gain greater visibility into a topic or market by spotting trends and discovering new insights in data across multiple social channels. Social media analytics is key in attaining these goals.
In this research project we focus on
Computational linguistics
Network analytics
Real-time clustering
Topic detection
Trend prediction
PhD students
Marijn ten Thij
Dynamic Pricing
Advanced analytics for pricing: with power like this, comes great opportunity.
Research Goals
The core of modern pricing and profitability management is advanced analytics targeted at customer and business outcomes to understand price leveraging and trade spend effectiveness. Optimization of pricing decisions represent one of the largest opportunities for companies to drive incremental sales and profits.
In this research project we focus on
Assortment analytics
Customer choice models
Dynamic pricing
Markdown strategies
Personalised pricing
PhD students
Ruben van de Geer
Rudi Meijer
Dynamic Ambulance Management
Proactive planning of ambulances: analytics that saves lives.
Research Goals
In life-threatening emergency situations where every second counts, the ability of ambulance service providers to arrive at the emergency location within a few minutes to provide medical aid can make the difference between survival or death. A highly promising development in the ambulance sector is the emergence of dynamic and proactive relocation strategies. Analytics forms the basis for this analysis.
In this research project we focus on
Approximate Dynamic Programming
Dynamic relocation
Fleet planning
Optimal dispatching
Response time reductions
PhD students
Thije van Barneveld
Martin van Buuren
Caroline Jagtenberg
Geert-Jan Kommer
Predictive Policing
Data-driven policing: understanding crime with analytics.
Research Goals
Predictive policing, with roots in business analytics, relies on using advanced technological tools and data analysis to take proactive measures to “pre-empt” crime. It helps nationwide law enforcement agencies that face the problem of doing more with less. Moreover, these techniques help to understand crime to implement appropriate interventions.
In this research project we focus on
Anomaly detection
Forecasting
Hotspot mapping
Residential burglary
Spatio-temporal modelling
PhD students
Maria Mahfoud
Willem van der Sluis
Planning in Telecommunications
Analytics to anticipate problems, predict performance, and optimize services.
Research Goals
Business analytics encompass sophisticated business intelligence technologies that are packaged to satisfy the complex requirements of telecommunications. These include increasing sales, reducing churn and fraud, improving risk management and decreasing operational costs. The adoption of analytics in telecommunications is intended to improve visibility into core operations, internal processes and market conditions.
In this research project we focus on